Short List

Online Marketing Manager Reporting to: E-Commerce Manager Salary: Dependent upon experience The E-Commerce Department is looking to recruit an Online Marketing Manager who is responsible for all online marketing campaigns for the division’s UK and Ireland websites. Reporting into the E-Commerce Manager, the successful candidate will work alongside Marketing and IT teams to deliver all online marketing initiatives as well as ongoing analysis and optimisation of each channel. Key responsibilities include: * Planning, managing and executing online marketing plans for UK and Ireland camping websites including: * Paid search marketing * Search Engine Optimisation * Affiliate marketing, including management and development of internal and third party programmes * Email marketing (strategy, planning and deployment) * Online display advertising * Third party promotions * Social Media * Other online marketing initiatives * Ongoing performance optimisation of all online marketing campaigns, analysing campaign data and website analytics to drive conversion and ROI uplifts, plus deliver other positive improvements in each area. * Effective management of online marketing budgets to meet divisional KPI targets. Essential Skills and Experience * Proven track record in managing online marketing campaigns across a range of online channels. Paid search marketing experience is essential. * Experience managing digital marketing and media agencies * Strong analytical skills * Passionate about Digital Marketing and E-Commerce * Commercially focused * Excellent communicator * Team player